Recently, Ai Media Consulting, a third-party data mining and integrated marketing agency for mobile Internet, released the ‘2012 ~ 2013 China Wearable Device Market Research Report’. This report shows that in 2012, various devices in the Chinese wearable device market came out. The volume reached 2.3 million units and the market size reached 610 million yuan. It is estimated that by 2015 the wearable device market in the Chinese market will exceed 40 million units and the market size will reach 11.49 billion yuan.
People in the industry believe that various products are still not far away from the lives of mass users, especially in terms of product hardware, application services, etc. There are still many key issues that will directly affect the popularity of wearable devices in China in the future.
Yulong Coolpad recently released a watch in Beijing. Compared with Samsung’s super watch, this watch does not have a phone call function. The core of its technology lies in a mobile phone content management and interaction function based on the Bluetooth transmission protocol. Zhang Guangqiang, the company’s vice president, explained that the core function of this watch mainly solves the user’s trouble of ‘turning on the screen repeatedly to check the phone’. Users only need to check the watch to know who has sent new text messages. ‘In addition, this watch will integrate running calculator, sleep quality detection and other functions.’
From the perspective of smart watches, both Samsung and Coolpad’s products are mainly based on accessories for mobile phones and tablets. The connection methods of these two smart watches are as follows: The watch is connected to the mobile phone (or tablet) via Bluetooth. Whenever the mobile phone receives new text messages, emails and other messages, the watch will remind the user and provide a quick preview.
These two smart watches cannot make phone calls independently, but have functions such as health tracking, music playback, and camera (but these functions are already available in other products). Qualcomm Watch Toq and Samsung’s products are actually similar. They do not have a SIM card or WiFi function, and they all interact with the phone via Bluetooth. Developers can push messages to mobile phones through communication technology. But unlike Samsung, the Qualcomm watch Toq uses a low-power LCD screen and a central processing unit, which can stand by for 4 to 5 days.
It is reported that in addition to Coolpad, Lenovo, ZTE and other domestic manufacturers are quietly conducting research and development of wearable device technology. Shanda recently launched GEAK smart watches and GEAK Lord of the Rings, and Baidu Eye, which is similar to Google Glass, developed by Baidu is also under beta.
In addition to mobile phone manufacturers and startups, traditional watch manufacturers have also launched some smart watches with a test mentality. They pay more attention to electricity. For example, the Bluetooth watch introduced by Casio last year can be used for two years on a CR2032 battery. A Citizen watch can be naturally charged through sunlight. But the disadvantage is that they are not smart enough. There is no other function besides the most basic SMS and email reminders.
Regarding the definition of smart watches, although there is currently no unified standard in the industry, many consumers believe that so-called smart watches should have at least the basic function of making calls and can exist independently as a communication tool.
There are still many challenges for smartwatches to really catch on. It is understood that the most fatal flaw is insufficient battery life. An ordinary CR2032 battery can provide most Casio watches with a usage time of about two years, and current smart watches can’t last more than a week. For watches worn every day, too frequent charging will obviously only make users more offensive. Even compared to professional function watches such as Song Tuo, the standby time of smart watches is not qualified. Water resistance, a simple thing for ordinary watches, is a major weakness of smart watches; many smart watches hope to attract users through sports functions, but lack the sturdiness of sports watches, and a fragile smart watch is obviously not capable of some strong impacts. motion. In the price range of thousand yuan, compared with some mid-range brands such as Tissot and Citizen, smart watches are extremely cheap and rustic in terms of workmanship and styling.
In addition, the main functions of smart watches such as touch screen and sports functions seem to be ‘new’, but compared to traditional watches, these functions are not new: Tissot has a touch screen early, and Songtuo or Casio have professional Sports, mountaineering watches, and more professional data analysis and professional peripherals. And such functions as Bluetooth connection are common on many Bluetooth devices or peripherals such as headphones. Almost no technology on smart watches is original or the best experience in its class. Smart wearable devices that lack ‘killer’ applications make it difficult to attract mass users. In addition, smart wearable devices are mostly based on a single application service, lacking integrated application services that can integrate video, camera, navigation, shopping, communication and communication, and have low adhesion to users.
As a veteran of a technology website said: Smart watches still need to be explored and innovated, and a good enough product is needed to open the market and convince consumers. At present, it is probably more appropriate to call it a “wristband-type multifunctional interactive terminal device”.