The text is full of power, and only education can give vulnerable children this power. Continuing the ‘Signature for Good’ program sponsored by Montblanc this year, Montblanc joins hands with Times Square in New York. The collaboration launched ten meaningful projects: a ‘Midnight Moment’ digital film show quietly screening in Times Square, New York, by making the words written by South African human rights fighter Nelson Mandela into ‘The Power of Words The ‘Power of Words’ video debuts at midnight every day in April, allowing the world to see the power of words again.
Montblanc “ Midnight Moment ” plans quietly appear in Times Square, New York
To celebrate the ‘Midnight Moment: Digital Film Show’ project in tribute to Mr. Nelson Mandela, Montblanc recently held a spectacular dinner in New York and invited the Hollywood star Robert de Niro. ), Well-known producers Jane Rosenthal, her husband Craig Hatkoff, and Mr. Mandela’s two grandchildren Ndaba and Kuiku ( Kweku) Mandela.
(From left to right) _Ndaba Mandela and Kweku Mandela, two grandchildren of Mr. Nelson Mandela
Montblanc’s ‘Midnight’ is a creative idea project that invites people to participate simultaneously. Specially produced videos are broadcast in New York’s Times Square three minutes before twelve in the morning. This event is part of Montblanc’s ‘Signature for Good’ program this year, which aims to collaborate with UNICEF to promote student aid programs in Africa, Asia, and South America. The film includes text written by Nelson Mandela, former President of South Africa and Nobel Peace Prize laureate, and pays tribute to his vision of peace.
(From left to right) Paula Dirks, Montblanc’s Vice President of Marketing North America, Kweku Mandela, Mrs. Grace Hightower De Niro, Mr. Robert Dinilo, and Ndaba Mandela
Montblanc TimeWalker North and South Hemisphere World Time Zone Watch
Montblanc partners with Times Square Advertising Coalition (TSAC), Times Square Arts, Tribeca Film Institute, and the Nelson Mandela Foundation The ‘Power of Words’ series of videos will be played from 11:57 pm to 12am each in April.