When talking about the radar brand, many people think of its unique ceramic material for the first time. It can be said that this already formed inherent recognition is the result of the brand’s unremitting efforts over the years. In the era of the same-priced brands playing with tricks, radar watches chose materials as their main development direction. It turns out that radar still gave a pleasant answer to its own test papers. Today the editor will lead everyone to experience the development of this Swiss brand together.
In 1917, the three brothers of the Schlup family, Fritz, Ernst, and Werner Schlup, founded the Schlup & Co. Clock Factory in the Swiss town of Lennau, and the history of the Rado Swiss Rado began.
A full 40 years later, the company changed its name to RADO Uhren AG in 1957, making the first watch series under this name, writing the first chapter of the success story of RADO.
In 1957, after 40 years as a watch supplier, the company launched its first brand under the name Swiss Rado. Only five years later, with the launch of the world’s first hard-wearing watch, the oval DiaStar, laid the foundation for its success.
In 1962, the RADO swept the world with its DiaStar series-the first hard-wearing watch made of hard metal and sapphire crystal.
Those who dare to race against time need some courage, such as Dr. Luthi, the founder of Radar. Today’s radar watches have contributed to the breakthrough of many watch brands with innovative and unique materials. The 1960s was the world of gold and steel watches. Those watches were very beautiful when they were newly bought, but they often scratched after a few days of wearing, and need to be constantly re-polished. Dr. Luthi noticed that the hard metal composed of tungsten, titanium, and carbides used in tool manufacturing and high-tech fields at the time had strong anti-wear ability, so he suggested that this high-tech hard metal be used in manufacturing On the watch, the first non-wearable watch was born.
In 1976, the RADO Dia 67 watch was released, the first hard-wearing watch with a patented fully covered metal-coated sapphire crystal.
In 1983, Swiss Rado became a member of the SMH Group, which was then renamed Swatch Group, which is the world’s largest watch group. It is natural to associate the Swiss radar name with personalised watches made of hard-wearing materials.
1986 RADO The Integral Precision Ceramics series watch uses a high-tech ceramic strap and a hard-wearing sapphire crystal to revolutionize the watchmaking industry. In 1986, radar used ceramics to make watches, and Intergral, the first precision ceramic watch, was born.
1990 The RADO Ceramica watch is a watch that seamlessly integrates the case with the bracelet and is made of high-tech ceramics and sapphire crystal. In 1991, RADO launched the first white high-tech ceramic watch of the Coupole pearl ceramic series.
In 1995, RADO won the Technology Center Switzerland for its concept watch, Rado Concept 1, the hardest watch in the world.
1996 The exquisite RADO DiaQueen diamond series is an innovative combination of high-tech ceramics, gold and diamonds, fascinating the world. 1998 RADO The Ceramica monolithic ceramic series is the first platinum-plated high-tech ceramic watch created by patented plasma processing technology.
‘Radar meter-never wear’ has long been a household name. While other watches are still produced using traditional gold, silver, and oval materials, radar has begun to use hard materials such as tungsten-titanium alloys, high-tech ceramics, sapphire crystals, and newly developed high-tech diamonds. So what is the magical high-tech ceramic?
Only the best materials can win the favor of Rado. Hardness alone is not enough. Innovation, ruggedness and comfortable touch are all factors that cannot be ignored. Materials such as high-tech ceramics are not only durable, but also comprehensive: they have metallic luster and shiny texture, they can also create a gorgeous surface touch, and the use of colors is also varied.
2010 Radar Isa Blue Jewellery Watch
2001 RADO Swiss Radar eSenza is the first Swiss Radar without crown design.
In 2002, the revolutionary RADO watch V10K series was included in the Guinness Book of World Records because it was called the hardest watch in the world. V10K series watches are made of high-tech diamonds, which have the same hardness and elasticity as natural diamonds (10,000 Vickers hardness).
Newly launched in 2005, the classic RADO Original series combines the time-honored design with advanced technology.
In 2008, the RADO Sintra Gold Jubilé, the innovative design of the silver diamond series gold-colored real diamond watch, surprised the world with its golden high-tech ceramics.
Linnau, located near Biel, Switzerland, is the home of Radar. There are a group of watchmaking craftsmen who have mastered their skills. Their exquisite craftsmanship has made Radar’s watch history refresh again and again. Fifty years later, the radar watch is a master design hand in hand, pursuing more beautiful and abstract artistic expression in the design concept of focusing on functions.
Industrial design master Jasper Morrison is a heavyweight ally of the radar art watch. The first collaboration between the designer who focused on simplicity and the radar watch reinterpreted the first integral ceramic chronograph that was once popular. From classic white gold to avant-garde pink gold, the radar watch has been kneaded into five dense colors, creating a ‘golden age’ of watches; in 2008, he played with his own color Artistic talents have invested in the packaging design of radar watches. The new packaging of radar watches that will be available in the second half of this year has been specially designed into the shape of the cross section of the human wrist. The shapes of various radar watches placed in them are like being worn by people. Just as vivid in the hand, Guan Qijian inspires instant exploration. It is said that Jasper Morrison will also personally design a watch for the radar in 2009.
In the radar table, the work of designer Miaobi Shenghua has become a work of art that transcends commercial practical functions, and has even been given a unique meaning, becoming a symbol of lifestyle and an expression of aesthetic concepts.
In 2011, the D-Star series watch with new material Ceramos titanium carbide cermet was launched, which opened a new chapter of high-tech watch materials. In the same year, the True Thinline true series was launched, and Baidu, the thinnest of which was less than 5 mm, became a thin and light model of high-tech ceramic watches.
In 2012, we launched a HyperChome series watch that perfectly combines high-tech ceramics, Ceramos titanium carbide ceramics and other materials.
In 2013, RADO launched the world’s first touch watch using high-tech ceramics: the breakthrough RADO Esenza Ceramic Touch watch. Rado applies the breakthrough ultra-light high-tech ceramic Si3N4 TiN to the DiaMaster RHW1 watch, making it a distinctive ‘old bronze’.
With the pendulum of time hitting today, Radar, a highly recognized brand, has also completed its own gorgeous transformation. Following the footsteps of follower brands, it is not difficult to find that it has gone its own way. When other brands in the 1960s were still When making watches with common materials such as gold, copper or stainless steel, radar watches have begun to use new materials such as hard metals (tungsten titanium), sapphire crystal, high-tech ceramics, high-tech lanthanum metals and high-tech diamonds to make watches. While using rare materials, the watch design is also combined with high-tech materials, making the watch an elegant decoration, while also serving as a timekeeping. For radar meters, design is an external reflection of internal beauty. Rado does not consider itself merely as a watch production factory, but a watch brand with extraordinary design concepts. The design of the radar meter has distinctive personality, smooth lines, and a strong sense of modernity and innovation. Every radar watch is designed to surpass the passing of time and create the perfect style. The unique appearance and comfort of the watch are the result of the collaboration between designers, material experts and watchmaking engineers.
I still remember that in the old Shanghai TV of the last century, the adverts transmitted by the radar are still memorable, giving you the most durable watch, which has made many people remember the brand ever since.
In addition to the material, each radar table has smooth lines and elegant design. ‘Thunder’ series, the surface is made of arc-shaped sapphire crystal glass, and the strap is made of hard metal that is not easy to wear. In the ‘Precision Ceramics’ series, the watch band is made of lightweight high-tech ceramics. In addition to the classic model, a new model with the width and integration of the case and the bracelet was introduced last year. ‘Integral ceramics’ series, the entire watch is made of high-tech ceramics, showing a perfect and harmonious overall beauty, and has won a number of design awards. The ‘Silver Diamond’ series is made of high-tech ceramics in white gold, pink, black or a brilliant golden strap that has been developed for ten years. As for the ‘V10K’ series, it is the first high-tech diamond material in the world that is made of diamond powder and has the same hardness as a diamond. It has an exclusive patent. As for the newly released new series ‘r5.5’, it is the summit work of the radar watch and the British minimalist master Jasper Morrison. The four corners of the case are presented with a circular arc with a radius of 5.5mm. The overall details of the watch are designed in arcs, reflecting the new look of diversified modern design.
‘If you can imagine, you can create. If you can create, you can achieve.’ Rado has developed a watch factory into a world-class brand with its strong faith in technical strength. It is under his leadership that RADO combines a distinguished team of engineers, scientists, and designers to embark on a long journey to infinite possibilities — and ultimately to success. Not only that, the brand is also keen to discover talents in the design industry and cultivate a new generation of contact with watchmakers. This is not only beneficial to the brand, but also paves the way for the entire watch industry.