Panerai Invites Crackdown On Italian Tours In The 1940s

Panerai is the messenger who brought Italian style to Asia’s first haute horlogerie exhibition-‘Clocks and Miracles’ (Hong Kong Convention and Exhibition Centre, September 25-28, 2013). Panerai created military watches for the Italian Navy from the 1930s to the 1940s, creating a rare masterpiece that is world-renowned. This industry event brings a rare opportunity for watch enthusiasts and collectors to witness the brand’s long history, top watchmaking standards and unique design styles derived from Florence. Among the many new watches that Panerai exhibits in Hong Kong, it is the new Radiomir 1940 series that attracts most attention. The new Radiomir 1940 case marks a classic design during the 1940 transition. Panerai developed the first watch Radiomir for the Italian Navy Commando in 1936, and evolved into Luminor in 1950. The evolved design features the case with a bridge protection device to properly protect the crown.

 In order to follow the demanding military operations of the past and the rapidly developing Italian design, the renamed Radiomir 1940 combines sturdy and practical, accurate and reliable, and features, and injects modern style into the design. It is the crystallization of design and technology.

 To celebrate the launch of the new Radiomir 1940 series, Panerai brought the 1940s Italian style to the Hong Kong exhibition venue, inviting visitors to experience the simple and elegant design of the past and the classic style of the period. Brand VIPs can also participate in a series of unique theme activities to taste the atmosphere and cultural colors of the past.

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